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Designed For You

People join ForwardRoom with different stories. Sometimes, it's a piece of work they've done well that they can't bring themselves to share, or a decision they keep second-guessing even when they already know the answer. Other times, it's a hard conversation they've been avoiding, or a moment in a meeting where they wish they'd spoken with more clarity.

The good news is, no one leaves ForwardRoom with the story they walked in with. So, what's your story? If any of the ones below feel familiar, ForwardRoom is for you.

You do excellent work, but you struggle to take credit for it. When someone compliments your contributions, your first instinct is to deflect. You know you're capable, but talking publicly about what you've accomplished feels uncomfortable, maybe even a little risky.

You have strong ideas, but you rehearse them so many times in your head that the moment passes before you speak. In meetings, you hold back because you're worried it'll come out wrong, or worse, that it's not smart enough. The fear of saying the wrong thing has become louder than the cost of saying nothing.

You've been passed over for a raise, a promotion, or an opportunity you were more than qualified for. You know your work speaks for itself, but you're starting to realize that in most organizations, your work doesn't actually speak. You have to.

You've stepped into a leadership role (or you're about to), and the gap between your competence and your confidence feels wider than it should. You can lead, but the inner dialogue of "am I ready for this?" follows you into every room.

You've spent years being the reliable one, the helpful one, the one who says yes. Now you're realizing that advocating for yourself with the same energy you bring to advocating for everyone else would change everything. You want to hold high-stakes conversations and push back on things that don't serve you, without damaging relationships.

You can feel something bigger waiting on the other side of the fear you've been respecting too long. You don't need more information. You need a room that helps you act on what you already know.

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What Changed for Amanda

From Burnout to Promotion

I wasn't sure what to expect going into my first coaching experience, but before working with Ife, I was feeling close to burnout. I have a lot of passion and drive for my work in my current organization, but it's a small team and I was finding it difficult to manage the workload. I didn't know how to say no or how to advocate for myself. I thought I was constantly drowning in tasks and didn't believe in the experience or knowledge I have.

Working with Ife changed everything. Each session shifted part of the way I approach my work, career, and relationships, as well as how I view myself. Ife consistently asked challenging questions, followed up with useful frameworks, and gave me the tools to develop a vision for myself as a leader.

I came away from three months of coaching with a full toolkit, leadership vision, development and accountability plan, and a promotion after I successfully advocated for myself! My confidence and faith in myself will only bring more opportunities, and I cannot recommend Ife enough as a coach, especially for other early and mid-career professionals and emerging leaders.

Amanda Liaw

Communications & Marketing Professional

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Possibilities for You

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Step into leadership opportunities you've been avoiding

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Share your work publicly without feeling like you're bragging

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Have the difficult conversation you've been putting off for months

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Stop being the best-kept secret at your organization

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Earn the income that matches the work you've already been doing

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Gain support and accountability from a small group of people like you

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The ForwardRoom Difference

ForwardRoom uses an asset-based methodology. This means we start with what you already have: your experience, your strengths, and your goals. From there, we develop the language and practice to carry that work into the rooms where it matters. You will leave with the words to advocate for yourself, the comfort to share your wins openly, and the confidence to act on decisions you already know are right.

Other Programs What You'll Find Here
Generic pep talks and affirmations Simple and actionable steps you can use immediately in real conversations
A space where you listen to a coach lecture A space where you are coached, challenged, and supported by your peers
Surface-level mindset work Structured exercises that rewire how you see yourself and your contributions
Solo development with no accountability A cohort of peers and built-in accountability that keeps you moving toward real results
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How It Works

ForwardRoom is designed to fit into a full life and change the way you show up in it.

1.

Intimate Cohort

A small group of ten people meeting over six sessions, so you get genuine attention and build relationships that last beyond the program.

2.

Simple and Actionable Steps

A curated curriculum built on frameworks drawn from leadership research, neuroscience, and coaching methodology.

3.

Practical Support

Continued community access through quarterly sessions with past cohorts, guest workshops with experts in communication and negotiation, and a private space to keep building.

Saturdays  ·  3:30 PM EDT / 8:30 PM WAT  ·  Next cohort starts July 18, 2026

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Transformational Results

I was finding it difficult to manage the workload. I didn't know how to say no or how to advocate for myself. Working with Ife changed everything. I came away with a full toolkit, leadership vision, development and accountability plan, and a promotion after I successfully advocated for myself.
Amanda L.
Since our coaching sessions, I've successfully advocated for my own promotion. I overcame my fears and anxieties about owning my work. I started to believe in myself and what I bring to the table.
Rebecca A.
I was struggling with taking big steps in my personal and professional life. Through the decision-making frameworks and the fresh perspective on viewing problems from multiple angles, I've become more methodical in my choices and arrived at decisions that have made a wonderful impact on my life.
Tertsegha L.
I was struggling with taking credit for the things that I've done. Since our coaching sessions, I've been able to redefine what success means to me through the lens of what I'm responsible for and the work that I do. I've also gained so much confidence in myself that I created a public repository of my work and thoughts.
Funto A.
I was having a hard time expressing myself because I wasn't sure how it would come across, especially in a professional setting. Since the coaching sessions, I have been more expressive during meetings at work. I would encourage anyone who wants to learn how to share their perspective and feel heard to take part.
Simeana O.
I was struggling to see myself as someone of value. I couldn't envision myself achieving milestones, let alone feeling that anything I did was worth celebrating. Through ForwardRoom, I now understand myself as someone of immense value. I recognize that I bring a lot to the people around me, and I see my life as purposeful.
Blessing O.
"Ife has mastered how to help give language to what you might not have language for, in such a way that captures your thoughts perfectly."
Funto A.
These Results Started with a Seat

Enrollment for the next cohort closes July 11, 2026.

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To honor the intimacy of this work, we welcome only ten participants per cohort.
Seats tend to fill quickly.

Pay in Full
$1,195
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Deposit
$195
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What's Included

  • 6 live group coaching sessions (90 minutes each, over 6 Saturdays)
  • Strengths assessments and conflict style profiling
  • Your personal leadership vision and advocacy framework (yours to keep forever)
  • Practical support and continued community access after your cohort ends
  • A cohort of peers who are invested in your growth

Saturdays  ·  3:30 PM EDT / 8:30 PM WAT  ·  Next cohort starts July 18, 2026

Your Coach

Ife Shoola

Ifeoluwa (Ife) Shoola

ICF-Certified Coach  |  PMP  |  Leadership Development Practitioner

I've spent my career building leaders in every room I've been in: executive boardrooms, federal leadership retreats, nonprofit training halls, and virtual coaching sessions at 9 PM when someone needed to talk through a decision before tomorrow's meeting. I've trained and coached over 1,500 leaders across government, corporate, and nonprofit sectors, and I've designed leadership development programs from the ground up for federal agencies.

I built ForwardRoom because I kept seeing the same pattern: brilliant professionals who could articulate everyone else's value except their own. People who had the receipts, the results, and the reputation, but still felt like they were one mistake away from being "found out." One of my clients went from near-burnout to earning a promotion after three months of coaching. Another built a public platform for their work after years of staying invisible, and these stories aren't rare in my practice.

I'm also the co-founder of Quiver Leadership Network, a leadership development nonprofit, where my work with emerging leaders informs how I coach across career stages. I hold an Associate Certified Coach (ACC) credential from the International Coaching Federation and a Project Management Professional (PMP) certification.

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Before You Decide

ForwardRoom is for professionals who are strong at their work but struggle to advocate for themselves, take credit for their contributions, or show up with the confidence that matches their competence. You might be stepping into a new leadership role, navigating a mid-career transition, or someone who's been told "you're so talented" but has never felt comfortable saying it yourself.

No. ForwardRoom is a group coaching experience focused on voice, visibility, and the conversations that shape how you lead. It complements other support you may have rather than replacing it. If you're working through trauma or active mental health challenges, a licensed therapist is the right resource.

Each session is 90 minutes, and there are 6 of them. Between sessions, most participants spend 30 to 60 minutes reflecting and practicing what they've learned. The experience is designed to fit into a full life. You won't feel overwhelmed, but you will feel stretched (in the best way).

ForwardRoom is a group coaching experience. You'll be part of a small cohort of ten that goes through the full program together. The group format is intentional. A significant part of the transformation comes from being witnessed and supported by peers who understand the experience. That said, Ife brings a coaching lens to every interaction, so the work stays personal even in a group setting.

Absolutely. Leadership isn't a title; it's a posture you grow into. Anyone who wants to advocate for themselves with more clarity, navigate difficult conversations with grace, or stop second-guessing decisions they're more than qualified to make belongs in this room.

Past participants have gone on to earn promotions, launch public platforms, become more expressive in meetings, redefine their leadership vision, and build confidence they describe as lasting. Individual results depend on your engagement and willingness to do the work between sessions, but the tools and the community are designed to support real, measurable change.

Yes. ForwardRoom runs virtually, so you can participate from wherever you are. Sessions are held on Saturdays at 3:30 PM EDT / 8:30 PM WAT.

If you're interested but the current cohort doesn't work for your schedule, reach out and let us know. We'll keep you informed when the next cohort opens.

Yes. If you'd prefer to pay in a currency other than USD, email hello@forwardroom.com and we'll send you a payment link.

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What Shifts Inside The Room

Before joining ForwardRoom, I was carrying quiet but heavy frustration. I felt unmotivated to set goals because the goals available to me, including titles, milestones, and traditional markers of progress, did not deeply align with what I want for my life. I interpreted that lack of motivation as a lack of clarity or ambition.
What has shifted is my understanding that I am not struggling with clarity of ambition; I am clarifying the type of ambition that fits me. ForwardRoom created space for me to acknowledge what I genuinely want, confront the fears I had about choosing differently, and examine my orientation toward the future with greater honesty. That shift from outcome-driven to purpose-and-alignment-driven has been the most meaningful change in this experience.

ForwardRoom Participant, Mid-Program Reflection

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You already know you belong in bigger rooms. This one is waiting for you.

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Enrollment for the next cohort closes July 11, 2026.

ForwardRoom

ForwardRoom is a group coaching experience that helps professionals develop the voice, visibility, and advocacy skills to match the value they already bring. Through a curated curriculum grounded in leadership research, neuroscience, and coaching methodology, participants build the language and confidence to own their work, hold high-stakes conversations, and lead with clarity. Each cohort is kept intentionally small to ensure genuine attention, meaningful peer relationships, and lasting transformation.

ForwardRoom was founded by Ifeoluwa Shoola, an ICF-certified coach, PMP, and leadership development practitioner who has trained and coached over 1,500 leaders across government, corporate, and nonprofit sectors. She created ForwardRoom to close the gap between what professionals are capable of and what the world currently knows about them.

Our Commitment to You

We built ForwardRoom for people who are ready, and we trust you to know when that's you. Take the time you need to decide.

Enrollment: A $195 deposit holds your seat and is credited toward your full enrollment of $1,195. Once your enrollment is confirmed, all payments are final to protect the experience and the commitment of every person in the room.

Your Growth: ForwardRoom provides the structure, tools, and community to support meaningful professional growth. What you take away from this experience will reflect the effort and intention you bring to it. We can't promise specific outcomes, but we can promise that you'll be supported the entire way.