Get the Raise, Role, and
Recognition You've Earned

Reserve Your Seat See How It Works

Eligibility

Designed For You

People join ForwardRoom with different stories. Sometimes, it's a piece of work they've done well that they can't bring themselves to share, or a decision they keep second-guessing even when they already know the answer. Other times, it's a hard conversation they've been avoiding, or a moment in a meeting where they wish they'd spoken with more clarity.

The good news is, no one leaves ForwardRoom with the story they walked in with. So, what's your story? If any of the ones below feel familiar, ForwardRoom is for you.

You do excellent work, but you struggle to take credit for it. When someone compliments your contributions, your first instinct is to deflect. You know you're capable, but talking publicly about what you've accomplished feels uncomfortable, maybe even a little risky.

You have strong ideas, but you rehearse them so many times in your head that the moment passes before you speak. In meetings, you hold back because you're worried it'll come out wrong, or worse, that it's not smart enough. The fear of saying the wrong thing has become louder than the cost of saying nothing.

You've been passed over for a raise, a promotion, or an opportunity you were more than qualified for. You know your work speaks for itself, but you're starting to realize that in most organizations, your work doesn't actually speak. You have to.

You've stepped into a leadership role (or you're about to), and the gap between your competence and your confidence feels wider than it should. You can lead, but the inner dialogue of "am I ready for this?" follows you into every room.

You've spent years being the reliable one, the helpful one, the one who says yes. Now you're realizing that advocating for yourself with the same energy you bring to advocating for everyone else would change everything. You want to hold high-stakes conversations and push back on things that don't serve you, without damaging relationships.

You can feel something bigger waiting on the other side of the fear you've been respecting too long. You don't need more information. You need a room that helps you act on what you already know.

Reserve Your Seat

What Changed for Amanda

From Burnout to Promotion

I wasn't sure what to expect going into my first coaching experience, but before working with Ife, I was feeling close to burnout. I have a lot of passion and drive for my work in my current organization, but it's a small team and I was finding it difficult to manage the workload. I didn't know how to say no or how to advocate for myself. I thought I was constantly drowning in tasks and didn't believe in the experience or knowledge I have.

Working with Ife changed everything. Each session shifted part of the way I approach my work, career, and relationships, as well as how I view myself. Ife consistently asked challenging questions, followed up with useful frameworks, and gave me the tools to develop a vision for myself as a leader.

I came away from three months of coaching with a full toolkit, leadership vision, development and accountability plan, and a promotion after I successfully advocated for myself! My confidence and faith in myself will only bring more opportunities, and I cannot recommend Ife enough as a coach, especially for other early and mid-career professionals and emerging leaders.

Amanda Liaw

Communications & Marketing Professional

Reserve Your Seat

Possibilities for You

✓

Step into leadership opportunities you've been avoiding

✓

Share your work publicly without feeling like you're bragging

✓

Have the difficult conversation you've been putting off for months

✓

Stop being the best-kept secret at your organization

✓

Earn the income that matches the work you've already been doing

✓

Gain support and accountability from a small group of people like you

Reserve Your Seat

The ForwardRoom Difference

ForwardRoom uses an asset-based methodology. This means we start with what you already have: your experience, your strengths, and your goals. From there, we develop the language and practice to carry that work into the rooms where it matters. You will leave with the words to advocate for yourself, the comfort to share your wins openly, and the confidence to act on decisions you already know are right.

Other Programs What You'll Find Here
Generic pep talks and affirmations Simple and actionable steps you can use immediately in real conversations
A space where you listen to a coach lecture A space where you are coached, challenged, and supported by your peers
Surface-level mindset work Structured exercises that rewire how you see yourself and your contributions
Solo development with no accountability A cohort of peers and built-in accountability that keeps you moving toward real results
Reserve Your Seat

How It Works

A streamlined five-month structure designed to accelerate your career without overwhelming your calendar.

1.

Biweekly Coaching

Meet every two weeks with a curated room of peers to strategize your career advancement, increase your corporate visibility, and build lasting accountability.

2.

Simple and Actionable Steps

Master actionable strategies rooted in neuroscience and executive coaching to build your confidence and elevate your leadership presence.

3.

Practical Support

Accelerate your specific goals with two personalized 1:1 private sessions, complemented by expert guest workshops and an exclusive community network that continues after the program ends.

Biweekly Live Sessions  ·  Two 1:1 Coaching Calls Included  ·  Alumni Community

Reserve Your Seat

Tangible Outcomes

I was finding it difficult to manage the workload. I didn't know how to say no or how to advocate for myself. Working with Ife changed everything. I came away with a full toolkit, leadership vision, development and accountability plan, and a promotion after I successfully advocated for myself.
Amanda L.
Since our coaching sessions, I've successfully advocated for my own promotion. I overcame my fears and anxieties about owning my work. I started to believe in myself and what I bring to the table.
Rebecca A.
I was struggling with taking big steps in my personal and professional life. Through the decision-making frameworks and the fresh perspective on viewing problems from multiple angles, I've become more methodical in my choices and arrived at decisions that have made a wonderful impact on my life.
Tertsegha L.
I was struggling with taking credit for the things that I've done. Since our coaching sessions, I've been able to redefine what success means to me through the lens of what I'm responsible for and the work that I do. I've also gained so much confidence in myself that I created a public repository of my work and thoughts.
Funto A.
I was having a hard time expressing myself because I wasn't sure how it would come across, especially in a professional setting. Since the coaching sessions, I have been more expressive during meetings at work. I would encourage anyone who wants to learn how to share their perspective and feel heard to take part.
Simeana O.
I was struggling to see myself as someone of value. I couldn't envision myself achieving milestones, let alone feeling that anything I did was worth celebrating. Through ForwardRoom, I now understand myself as someone of immense value. I recognize that I bring a lot to the people around me, and I see my life as purposeful.
Blessing O.
"Ife has mastered how to help give language to what you might not have language for, in such a way that captures your thoughts perfectly."
Funto A.
These Results Started with a Seat

Enrollment for the February 2027 cohort is now open.

Reserve Your Seat

To honor the intimacy of this work, we welcome only ten participants per cohort.

Pay in Full
$1,099
One payment
Join Now
Split Pay
$575
Two payments
Join Now
Reserve with a Deposit
$99
Reserve a seat
Join Now

What's Included

  • 10 live biweekly group coaching sessions
  • Two 1:1 private coaching calls to accelerate your visibility and career advancement
  • Strengths assessments and conflict style profiling
  • Your personal leadership vision and advocacy framework
  • An exclusive network of peers who are invested in your growth and confidence, with continued access to the ForwardRoom alumni community after the program ends

Biweekly Live Sessions  ·  Two 1:1 Coaching Calls Included  ·  Alumni Community

Your Coach

Ife Shoola

Ifeoluwa (Ife) Shoola

ICF-Certified Coach  |  PMP  |  Leadership Development Practitioner

Ife Shoola is a leadership development practitioner, ICF-certified coach (ACC), and PMP-certified project manager who has trained and coached over 2,000 leaders across government, nonprofit, and corporate organizations.

She started her career at a good government non-profit in Washington, D.C., designing and managing multi-year leadership development initiatives for federal leaders, including HHS's Administration for Children and Families, the USDA, and the White House Leadership Development Program.

That work cemented her central ethos: Capable people do not just need inspiration. They need tactical support to lead effectively at work and beyond.

Through her company, Quadstreams, Ife leads the design and delivery of leadership experiences for individuals, teams, and organizations. Her work spans individual and group coaching, facilitated workshops, team retreats, and community-centered events. Learn more.

Reserve Your Seat

FAQs

ForwardRoom is for professionals who are strong at their work but struggle to advocate for themselves, take credit for their contributions, or show up with the confidence that matches their competence. You might be stepping into a new leadership role, navigating a mid-career transition, or someone who's been told "you're so talented" but has never felt comfortable saying it yourself.

No. ForwardRoom is a group coaching experience focused on voice, visibility, and the conversations that shape how you lead. It complements other support you may have rather than replacing it. If you're working through trauma or active mental health challenges, a licensed therapist is the right resource.

We meet every two weeks for a live group coaching session over five months. You will also have two private coaching calls during the program. Between sessions, most participants spend 30 to 60 minutes reflecting and practicing what they've learned. The five-month structure is designed to fit into a full professional life, giving you focused support without overwhelming your calendar.

ForwardRoom is a group coaching experience. You'll be part of a small cohort of ten that goes through the full program together. The group format is intentional. A significant part of the transformation comes from being witnessed and supported by peers who understand the experience. That said, Ife brings a coaching lens to every interaction, so the work stays personal even in a group setting. When the program ends, you stay connected to your cohort and past participants through the ForwardRoom alumni community.

Absolutely. Leadership isn't a title; it's a posture you grow into. Anyone who wants to advocate for themselves with more clarity, navigate difficult conversations with grace, or stop second-guessing decisions they're more than qualified to make belongs in this room.

Past participants have gone on to earn promotions, launch public platforms, become more expressive in meetings, redefine their leadership vision, and build confidence they describe as lasting. Individual results depend on your engagement and willingness to do the work between sessions, but the tools and the community are designed to support real, measurable change.

Yes. ForwardRoom runs virtually, so you can participate from wherever you are.

ForwardRoom runs two cohorts a year, starting in February and August. If the February 2027 cohort doesn't fit your schedule, reach out and we'll hold a spot for you in August.

Yes. If you'd prefer to pay in a currency other than USD, email hello@forwardroom.com and we'll send you a payment link.

Reserve Your Seat

Results You Can See

Before joining ForwardRoom, I was carrying quiet but heavy frustration. I felt unmotivated to set goals because the goals available to me, including titles, milestones, and traditional markers of progress, did not deeply align with what I want for my life. I interpreted that lack of motivation as a lack of clarity or ambition.
What has shifted is my understanding that I am not struggling with clarity of ambition; I am clarifying the type of ambition that fits me. ForwardRoom created space for me to acknowledge what I genuinely want, confront the fears I had about choosing differently, and examine my orientation toward the future with greater honesty. That shift from outcome-driven to purpose-and-alignment-driven has been the most meaningful change in this experience.

ForwardRoom Participant, Mid-Program Reflection

Reserve Your Seat

You already know you belong in bigger rooms. This one is waiting for you.

Reserve Your Seat

Enrollment for the February 2027 cohort is now open.

ForwardRoom

ForwardRoom is a group coaching experience that helps professionals develop the voice, visibility, and advocacy skills to match the value they already bring. Through a curated curriculum grounded in leadership research, neuroscience, and coaching methodology, participants build the language and confidence to own their work, hold high-stakes conversations, and lead with clarity. The room is kept intentionally curated to ensure genuine attention, meaningful peer relationships, and lasting transformation.

ForwardRoom was founded by Ifeoluwa Shoola, an ICF-certified coach, PMP, and leadership development practitioner who has trained and coached over 2,000 leaders across government, nonprofit, and corporate sectors. She created ForwardRoom to close the gap between what professionals are capable of and what the world currently knows about them.

Our Commitment to You

We built ForwardRoom for people who are ready, and we trust you to know when that's you. Take the time you need to decide.

Enrollment: You may choose to enroll via a single payment of $1,099, two payments of $575, or a $99 deposit to reserve your seat, with the balance due before the cohort begins. Because this is a five-month commitment designed to foster a safe, ongoing community, all payments made are final. Split payments and deposits represent a commitment to the full five-month program.

Your Growth: ForwardRoom provides the structure, tools, and community to support meaningful professional growth. What you take away from this experience will reflect the effort and intention you bring to it. We can't promise specific outcomes, but we can promise that you'll be supported the entire way.